ABOUT / OOUD STUDIO

Light. Composition.
Story.

An independent visual creative studio creating films and imagery for home, interior and lifestyle brands.

Through my lens

01 — 11

Autumn, slowly — from Ooud’s published Xiaohongshu content — 01Autumn, slowly

Weekend rituals — from Ooud’s published Xiaohongshu content — 02Weekend rituals

Warm lamplight and an evening mountain view — photographed by Ooud — 03The blue hour

A summer refresh — from Ooud’s published Xiaohongshu content — 04A summer refresh

Summer at home — from Ooud’s published Xiaohongshu content — 05Summer at home

A rainy afternoon — from Ooud’s published Xiaohongshu content — 06A rainy afternoon

An unhurried day — from Ooud’s published Xiaohongshu content — 07An unhurried day

A quiet night — from Ooud’s published Xiaohongshu content — 08A quiet night

Warm wood, soft light — from Ooud’s published Xiaohongshu content — 09Warm wood, soft light

A room full of sunlight — from Ooud’s published Xiaohongshu content — 10A room full of sunlight

Light & quiet details — from Ooud’s published Xiaohongshu content — 11Light & quiet details

Drift through. Hover to pause & look closer.

BEHIND THE STUDIO

Meet Xiaowei.

Ten years of creating. A personal point of view.

I'm Xiaowei, the independent creator behind Ooud Studio. With ten years of content creation experience, I now focus on visual content for design-conscious brands and content for international social platforms.

PERSONALLY CREATED

I personally handle creative planning, set styling, photography, filming and editing, carrying a consistent visual direction from the first idea to the final delivery.

SHOOTING ARRANGEMENTS

On-location shoots are available, with location, schedule and scope agreed for each project. Product shipping arrangements are discussed individually according to the product category, value and filming requirements.

ONE CREATOR, TWO WAYS TO CONNECT

Ooud Studio is my creative practice for brand projects. My personal home and lifestyle content lives on Instagram as Ooud’s Cozy Home and on REDnote as 小宅小家.

Discuss a project

THE CREATIVE APPROACH

A considered perspective.
A story for your brand.

I use light, composition and narrative to bring products into real life — creating visual stories with atmosphere, detail and a clear point of view.

Ooud Studio grows from my personal practice as a home and lifestyle creator. From a shift in daylight to the way an object is used, I look for the details that give a scene meaning.

For a brand, that starts with understanding the product and the story it needs to tell. I develop a visual direction, style the scene, and bring it together through photography, filming and editing.

01 / LIGHT

Shape the feeling.

Natural light, shadow and warm evening tones reveal texture and set the atmosphere.

02 / COMPOSITION

Give details purpose.

Framing, colour and the relationship between objects guide attention to what matters.

03 / NARRATIVE

Make it part of life.

Gestures, routines and the rhythm of an edit connect a product to an everyday experience.

Content for your brand. Stories on my channels.
Two ways to create something thoughtful together.

Explore ways to work together